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Retail and Leisure Research

There have been profound changes in UK society, all of which have presented challenges and opportunities to retail and leisure companies. These changes include a growing number of working women, higher levels of home ownership, rising affluence and easier availability of credit. On the supply side we might include the increasing influence of out-of-town locations, the growth of low-cost airlines and of course the introduction of the internet.

Whether your company is offering fridges, fitness or a plate of fettucine the closer you are to customers the quicker you’ll grow. Different is a market research company with bags of retail and leisure experience. Here are just a few of the questions we've helped retailers answer,

  • How much is a poor store customer experience costing my company?
  • How do I generate more sales and profit from existing store space?
  • Why are our in-store services working better in some stores than others?
  • Can I develop our on-line business and do it without cannibalising the store business?
  • Are we getting the most out of our advertising and promotions?
  • How do we get away from competing solely on price?

Retail and Leisure market research can be conducted in a variety of ways, e.g. store exit interviews, accompanied shopping, observational work, focus groups, telephone or internet. Different will recommend the appropriate methodology for you.

But the best thing about Different is that because we've worked directly for retailers, we have more commercial understanding. You get more insight and clearer recommendations on which to base your hard-earned investment.

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